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Date: 25/03/2020

Title: Regulatory Change Management for Investment Suitability and Beyond: A Business Differentiator

Teaser: It may come as no surprise that in spite of turbulent financial markets, most global and local private banks in Asia are continuing to invest heavily in their operations in order to keep pace with the agility needed to service the growing market of Asian multi-millionaires.

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Regulatory Change Management for Investment Suitability and Beyond: A Business Differentiator

It may come as no surprise that in spite of turbulent financial markets, most global and local private banks in Asia are continuing to invest heavily in their operations in order to keep pace with the agility needed to service the growing market of Asian multi-millionaires.

Authors:  Prasanna Venkatesan | Anu Meha | Ajay Kumar


As digitally savvy and wealthy customers look out for more sophisticated engagement via online channels, banks also strive to find smarter ways to on-board these new channels and scale them across markets while being compliant. Although banks show the willingness to embrace such changes, they are limited by their internal inefficiencies and less than agile IT infrastructure.

Of the many regulatory topics that continue to challenge banks, ‘Investment Suitability’ has been one of the key topics that most banks struggle to handle effectively. Although practices for careful advice were known in the market for years, regulators in Hong Kong and Singapore started issuing many clear directives on suitability standards after the financial crisis in 2008. (Exhibit 1) demonstrates how fast the Hong Kong Monetary Authority (HKMA) and the Monetary Authority of Singapore (MAS) have been spelling out their requirements in this topic. In the last few years, many banks have resorted to tactical solutions to address these suitability requirements. However, these solutions have resulted in added administrative overheads to their Relationship Managers (RMs)and created complex control structures that are heavily scrutinized during regulatory reviews.


Synpulse published an article that illustrated ways of how some industry leaders have approached the topic of suit- ability in a distinctive way. The article on «Investment Suitability: Transforming your advisory framework»and the points raised then have relevance, even in today’s ever-changing regulatory environment.

1 Article can be downloaded from our website at

Tackling Investment Suitability Challenge

Implementing a suitability framework in a pragmatic way requires deep understanding of the private banking industry in terms of regulatory requirements, clients, investment products and risk management. There are three key steps to implementing a robust suitability framework (Exhibit 2):

  • Formulate a pragmatic «Portfolio approach» to ensure that client’s investments are assessed at portfolio level instead of a transaction level, making it more meaningful in a private banking setup.
  • Implement «pre-trade checks» in the order management system in a way that the Relationship Managers (RMs) only need to focus on failed suitability checks and follow the clear recommended actions presented via a unified dashboard.
  • Devise a periodic «Portfolio monitoring» mechanism to ensure that the client’s portfolios are monitored to detect unusual portfolio performance, risk mismatch, concentration risks etc. in order to address suitability risk in a proactive and timely manner.

Majority of the large banks in the region have a good understanding on the principles of a successful suitability framework. However, they seem to be constrained with the challenges that IT change management process and IT infrastructure present.

This takes us towards concept of digitalization and organization agility where the industry needs to identify efficient ways of conducting business which extends towards the space of regulatory and compliance topics.


The rule engine solution: Strategic perspective

Traditionally banks have been big part of their change budget to implement the regulatory requirements (esp. suitability) and the corresponding control processes to ensure compliance. In spite of these large investments, most of the private banking businesses even today face formidable challenges based on two aspects. Firstly, there are still a lot of administrative overheads that the relationship managers and the clients face due to ineffective ways of implementing regulations that many times ignore the business context of private banking. This results in frustrated RMs, unhappy clients and poorly implemented control processes that are heavily scrutinized by regulators. Secondly, the decentralized IT implementations spanning across multiple core banking components are too cumbersome and costly to maintain. This results in a less agile IT infrastructure that prevents scalability of regulatory implementations across geographies or channels.

A central rule engine (Exhibit 3) to develop and maintain the rules will not only allow ease of maintenance and future scalability but also enable central control and management of regulatory rules and internal controls. As such, the rule engine is designed only to maintain the business logic relevant to regulatory checks and envelopes around the existing core banking systems. This architecture facilitates aggregation of relevant client, product and portfolio information before the business logic can be executed. Such an implementation would enable other digital channels and different booking centers to connect to the rule engine and start leveraging the centrally developed regulatory rules. This significantly brings down the cost and time to market for new channel or new booking center integration.


The central maintenance of rules become paramount as regulators across different jurisdictions are coming in with aligned practices. Even in cases of BCBS 239 and CRS (FATCA/AEI) requirements, the rule engine allows central pooling of data and managing output in a bespoke way. A regulatory change needs to be implemented only in one place and standard practices are available across different channels and booking centers.

There are already established technology products in the market that allow such change agility that the banks could leverage. One of the products even offers visually customizable capabilities where a business user can directly adapt many configurations (e.g. product scope) and simple business logic which makes the change even more efficient and controllable directly by business. Given the rapid increase in client’s demand for digital channels that are accessible across the globe, there comes a strong need to explore strategic ways of implementing regulations across different jurisdictions. Banks that head down this path will definitely have an edge over the others in gaining strategic market advantage. The advantage and agility is even more needed for the mid-sized private banks in order to be able increase their efficiency of conducting business by adopting digitalization in relevant regulatory and compliance topics.

With our many years of experiences in shaping the topics on regulatory and compliance, Synpulse has developed and showcased specialized skills in this area. Backed by both business and technology solution expertise, Synpulse is well positioned to offer its support to clients in streamlining their regulatory implementations in an effective and meaningful way.



Prasanna Venkatesan

Competence Center: Regulatory, Compliance and Risk

Region: Singapore

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